
Watch out Wheaties. There is a new breakfast of champions coming to town! The Great American Spam Championship’s theme this year happened to be the most important meal of the day. Hormel, Spam’s parent company, sent representatives to the Fair to judge different unique breakfast recipes and chose a, well, “Spampion.”
One lucky representative and first-time Kentucky State Fair visitor was Emily Helmer, a consumer product sales representative from Detroit, Michigan. Emily said the judges look for three main criteria when judging: Taste (45%), Originality (30%) and Presentation (25%).
“I’m really excited about presentation because I heard at this Fair they go all out,” Helmer said.
And yes, in case you are wondering, the judges try ALL of the entries; 79 adult entries, and 23 junior division entries. That’s a total of at least 102 cans of Spam.
“I am excited, I just hope I don’t get too full,” she said.
Spam, America’s other ham, was created in 1937. It gained popularity during WWII due to its long shelf life and compact container. But Helmer and other representatives of Spam say they want this competition, as well as others, to bring attention to the fact that Spam is not just a convenient alternative.
“We want to show the uniqueness and versatility of our product,” said Helmer. “We want to show Spam fans that they can incorporate Spam into their everyday lives.”
Spam creationists are not just making budget-friendly recipes for fun; they are competing for some pretty hefty prizes. In both categories, the first place prize is $150, and a chance move on to the national round. The national winner gets to jet-off to the Spam capital of the U.S.: The Waikiki Spam Jam in Waikiki, Hawaii.
Participants in the competition are only required to use one 12 ounce can of Spam in their recipes, which leaves a lot of room for different and versatile creations. Creations this year included: Spam Scotch Eggs, Spam Pizza, Spam Waffle Casserole, Spam Apple Cheddar Quiche and more.
Larry Terrell, a competitor from Paoli, Ind. entered a type of Spam quiche he hopes will be enough to impress the judges. Because his wife is allergic to eggs, he sent it with her to her office’s potluck breakfast for approval. He heard only positive reports, and decided to enter.
“This is my fourth consecutive year,” he said. “I only do it for the fun.”
Amy and Austin Russell, a brother-sister duo from Pleasure Ridge Park, Ky. both entered different recipes in the Junior Division of the competition. They sat in anticipation waiting for their master creations to be judged, while sporting lime green “Spam Fan” ribbons on their shirts. Amy’s entry was a “Spam Quick Quiche,” while Austin chose the funky-fitting title “Jammin Spam Breakfast Bites.”
“I wanted to bring vegetables into a recipe I thought kids would like,” said Amy. “I added spinach and spam, I really like it.”
In our eyes, all the contestants of this unique competition are winners. However, there can only be one true “Spampion.” Try some recipes out yourself. What are you waiting for? Wake up and smell the Spam.